Located at the southern tip of New Zealand’s South Island, the Bluff Signpost is one of the country’s most photographed landmarks. Positioned in the town of Bluff, this iconic signpost marks the end of State Highway 1 and serves as a symbolic gateway to the vast Southern Ocean. It attracts thousands of tourists each year who come to marvel at its remote location and capture a picture with the directional signs pointing to famous cities around the world. More than just a photo opportunity, the Bluff Signpost represents the spirit of exploration, travel, and geographical wonder that defines New Zealand’s rugged beauty.
History of the Bluff Signpost
Origins and Development
The Bluff Signpost was erected in 1960 at Stirling Point, a small yet prominent location in Bluff. Initially created to display distances to well-known cities such as London, Sydney, and New York, the signpost quickly gained attention for its novelty and symbolic significance. Over time, the signpost has been updated to include distances to more destinations, reflecting the evolving nature of international travel and tourism.
Bluff’s Role in New Zealand Geography
Bluff is one of New Zealand’s oldest European settlements and has long been recognized as the southernmost town on the South Island. While technically not the country’s southernmost point that title goes to Slope Point it is still widely accepted as a geographical reference for the end of the road. This makes the Bluff Signpost a must-visit site for road-trippers who have traveled the length of State Highway 1 from Cape Reinga in the north.
What the Signpost Shows
International Destinations
The Bluff Signpost points to cities across the globe, with each sign showing the direction and distance in kilometers. Some of the most prominent cities featured on the sign include:
- London – Over 18,000 km
- New York – Around 15,000 km
- Tokyo – Roughly 9,500 km
- Sydney – Approximately 2,000 km
- Wellington – Just over 800 km
- Stewart Island – About 35 km
These distances not only reflect New Zealand’s remote position in the South Pacific but also invite travelers to think about the vastness of the world and the journeys that connect us across oceans and continents.
Symbolic Meaning
Each direction on the signpost represents not just a physical location but a connection to the wider world. Standing at Bluff, visitors often reflect on how far they’ve traveled or how far they dream to go. The signpost becomes a place of inspiration, curiosity, and global perspective.
Getting to the Bluff Signpost
Traveling by Road
The most common way to reach Bluff is by road from Invercargill, which is only about 30 kilometers north. From Invercargill, it’s a scenic drive through rolling farmland and coastal views. Bluff itself is the terminus of State Highway 1, which runs the entire length of New Zealand from Cape Reinga to Stirling Point.
By Air and Rail
Travelers can fly into Invercargill Airport from major New Zealand cities and then rent a car or take a bus to Bluff. Though rail services are limited, the drive is short and straightforward, making Bluff a convenient half-day trip from Invercargill.
What to Do Around Stirling Point
Walking Trails and Lookouts
Stirling Point offers more than just the signpost. There are walking tracks that wind through native bush and along coastal cliffs, offering breathtaking views of the sea and nearby Stewart Island. The Bluff Hill walking track is especially popular for panoramic views over Foveaux Strait.
Visit the Chain Sculpture
Near the Bluff Signpost, visitors will also find the giant chain sculpture that symbolizes the Maori legend of Maui. According to legend, Stewart Island was the anchor for Maui’s canoe (the South Island). The chain represents this symbolic connection and is mirrored by another chain on Stewart Island’s coast.
Stewart Island Ferries
From Bluff, travelers can catch a ferry to Stewart Island, New Zealand’s third-largest island known for its unspoiled nature and birdlife. The proximity of the island makes Bluff an ideal launch point for those seeking adventure in New Zealand’s remote southern frontier.
Local Culture and Experiences
Seafood Capital of New Zealand
Bluff is famous for its seafood, particularly the Bluff oyster, considered one of the finest in the world. The annual Bluff Oyster Festival attracts food lovers from around the country and provides a taste of authentic Southland hospitality. Fresh seafood, local beer, and lively music make the event a major highlight of the region.
MÄori Heritage
Bluff holds cultural significance for the local NgÄi Tahu people, who have lived in the region for centuries. The signpost and surrounding landmarks offer a chance to learn about the indigenous connection to the land, sea, and navigation. Incorporating this cultural history adds depth to the experience of visiting the site.
Photography and Souvenirs
Due to its striking design and scenic backdrop, the Bluff Signpost is a favorite photo spot for tourists. Many visitors bring signs or flags from their home countries to pose with. Nearby shops and kiosks offer souvenirs that commemorate the journey to the end of the highway.
Best Time to Visit the Bluff Signpost
Bluff can be visited year-round, but the best time is during New Zealand’s summer months from November to March. The weather is milder, the skies clearer, and travel conditions ideal for exploring the coast. In winter, the area can be windy and cool, but still offers dramatic seascapes and fewer crowds.
Tips for Visiting
- Bring a windbreaker or jacket, as Stirling Point is often windy.
- Visit during early morning or late afternoon for the best lighting for photos.
- Respect local customs and avoid climbing on the signpost for safety and preservation.
- Combine your visit with a walk on the Bluff Hill trail or a ferry to Stewart Island.
The Bluff Signpost is more than a geographical marker it is a symbol of adventure, distance, and the spirit of travel. For those who make the journey to New Zealand’s southernmost town, it offers not only a sense of accomplishment but also a profound reminder of the world’s vastness. Set against stunning landscapes and rich with cultural meaning, the signpost at Bluff remains a highlight of any South Island itinerary. Whether you’re completing a road trip, exploring heritage, or simply standing at the edge of the map, Bluff offers a uniquely memorable experience that captures the heart of New Zealand’s identity.