Scapegrace, a standout in the world of New Zealand spirits, has gained global attention through its premium gin and whisky. Born in Auckland in 2014, the brand quickly rose to prominence with award-winning expressions like Scapegrace Gold, celebrated as the World’s Best London Dry Gin in 2018. Now, Scapegrace is poised for a major leap forward with its new distillery in Central Otago marking a milestone both for the brand and for New Zealand’s growing reputation in the spirits industry.
Origins and Early Success
Founded by Mark Neal, Daniel McLaughlin, and Richard Bourke, Scapegrace started as Rogue Society Distilling with the goal of crafting a citrus-forward, ultra-smooth gin. With twelve carefully chosen botanicals, including native ingredients and pristine water sourced from Canterbury, they developed a distinctive gin using a restored 19th-century John Dore copper pot still. The resulting spirit earned critical acclaim for its clarity, drinkability, and elegant bottle design
Award-Winning Gins
- Scapegrace Classic: A well-balanced dry gin with juniper, citrus, and subtle spice.
- Scapegrace Gold: Navy-strength, featuring bold tangerine alongside its signature botanicals. Named best London dry gin in 2018, triumphing over more than 600 competitors
- Scapegrace Black: A visually striking black gin made with aronia, saffron, pineapple, butterfly pea flower, and sweet potato. It changes color to lavender or pink when tonic is added a novelty that has intrigued drinkers worldwide
A New Distillery in Central Otago
In late 2024, Scapegrace opened a brand-new, 3,000¯m² distillery on the banks of Lake Dunstan in Central Otago. Built at a cost of NZ$30 million, the site includes production facilities, barrel storage, bottling lines, and corporate headquarters
Traditional to Modern
- Equipped with a 5,000¯L wash still and a 3,500¯L spirits still sourced from Scotland, ensuring full grain-to-glass whisky production
- The gin and vodka are still produced using the 1959 John Dore pot still
Sustainability at the Core
Environmental responsibility is embedded in every aspect of the distillery:
- Powered by hydroelectric energy for a low-carbon footprint
- Construction used timber and certified green materials
- On-site planting of over 7,000 native bushes for biodiversity and carbon offsetting
Whisky Ambitions
Scapegrace is embracing New Zealand’s distinct terroir to elevate its whisky lineup. Positioned on the 45th parallel an optimal location for maturation the distillery aims to produce 160,000 cases of single malt whisky annually
- Early maturation advantages due to extreme temperature swings
- Use of a variety of casks including bourbon, sherry, French oak, and local pinot noir
- Projected annual wholesale value of NZ$33 million for the whisky production
Impact on New Zealand’s Spirits Scene
Scapegrace’s growth reflects a broader renaissance in the country’s spirits sector. With sixteen active whisky distilleries, New Zealand is emerging as a world-class producer of distinctive spirits that emphasize local grains, manuka-smoked barley, and volcanic or alpine water
Scapegrace’s collaborative approach supporting industry-wide guidelines and standard-setting helps strengthen the country’s reputation and fosters excellence among independent distillers
Visitor Experience and Regional Boost
Slated to open for public tours in late 2025, the Central Otago distillery will also feature a hospitality venue and walking trails through scenic landscapes and heritage sites
Expected Benefits
- Tourist attraction drawing spirits enthusiasts to Central Otago.
- Educational engagement via distillery processes and tastings.
- Economic uplift through job creation and hospitality services.
Consumer Reception and Market Presence
Scapegrace’s gins continue to impress consumers and cocktail enthusiasts. Scapegrace Black, despite occasional reports of bottle variations or color inconsistencies, remains popular for its dramatic color-changing effect and tropical flavors
The brand’s focus on distinctive packaging, quality craftsmanship, and storytelling provides a strong identity that resonates both domestically and internationally
Looking Ahead
Scapegrace’s trajectory offers a compelling blend of tradition, innovation, and environmental mindfulness. In coming years, expect:
- Expanded whisky releases showcasing Central Otago character.
- International growth with existing presence in over 40 markets
- Continued innovation in gin expressions, including color-changing and botanical experimentation.
- Stronger visitor programs to engage fans and build brand loyalty.
The brand’s mission to position New Zealand as a premium spirits hub mirrors the success of its wine industry, combining elegance, craft, and environmental responsibility
Scapegrace’s journey from a small Auckland distillery to New Zealand’s leading independent spirits producer highlights its dedication to quality and innovation. The stunning Central Otago facility marks a new chapter balancing traditional distillation with sustainable practices and regional pride. With acclaimed gins, burgeoning whisky lines, and a forthcoming visitor destination, Scapegrace is shaping the narrative of New Zealand spirits on a global stage. As the industry evolves, this brand remains at the forefront crafting not just spirits, but experiences rooted in terroir, creativity, and clean production.
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